Every time Facebook, one of the most popular social media sites today, goes down, goes to Twitter to find a lot of people ranting about the service downtime.
Now, if you are running an e-commerce website and you’ve enjoyed quite a lot of success in just a few months, imagine how your loyal customers would feel if they are unable to access your store because of website downtime?
Website downtime is always a major concern for every website owner. Whether you are running a business website or a personal blog, downtimes can always cause panic and frustration to both parties (customers and website owners).
Fortunately, you can prevent it from happening by following the tips that I am about to share in this article.
Before I will talk about the solutions, it is important for you to know what are the things that cause this. Here are just some of the most common ones:
- Traffic Overload- When a website gets way too much traffic than it can handle at any time. This can be remedied by getting the services of a top hosting
- Hacking Attempts or Malware- Now, you might instantly think that if your website crashed due to high amounts of traffic, that you have become the talk of the town all of a sudden, but that is usually not the case. Hacking attempts or even malware can wreak havoc on your website and can introduce high loads of traffic via Distributed Denial of Service Attacks of DDoS.
- Theme or Plugin-Related Problems- Content management systems like
Wordpress, for example, allow you to customize your website through the use of plugins. Although using plugins, per se, do not cause website problems; outdated versions can. Always ensure that the plugin version you are using is the latest one
Now that you know the most common causes of website downtimes, how can you effectively solve the problem? Here are some solutions:
1. Use Monitoring Tools
There plenty of tools that you can use to monitor your website’s status. Some of the services that I recommend are Pingdom, updown.io, and ManageWP, among many others.
Alternatively, some web hosting companies would provide you with monitoring tools as part of their service as well.
2. Create a ‘Downtime’ Page
If your website is inaccessible for whatever reason, users that try to access your page will only be given a site that cannot be loaded page as this is the default. However, you do not want to use the default because it doesn’t reassure your users that your website will be back.
The best way to solve this is to create an actual page highlighting the steps that you’ve taken to solve the issue. Reassure your loyal users that the service downtime is temporary and you are doing everything that you can to help fix any problems as soon as possible.
3. Update Everything on Your Page
Outdated plugins, broken links, outdated scripts, and so many others could potentially lead to website downtimes.
Therefore, do a manual audit of your website from time to time and update anything that needs updating.